![]() ![]() Livemint tops charts as the fastest growing news website in the world □ Click here to know more. “In Q4‘23, like the quarter before, our ads membership increased by nearly 70 per cent quarter over quarter, supported by improvements in our offering (e.g., downloads) and the phasing out of our Basic plan for new and rejoining members in our ads markets," it further added. Netflix took a contentious decision in 2023 by discontinuing the practice of permitting users to share passwords with individuals not residing in the same household and the practice is not going to end anytime soon. This is the biggest jump, the OTT platform witnessed in one quarter since 2020 and seems to be the result of its crackdown against password sharing. Streaming giant Netflix released its Q4 earnings on January 23 and reported a significant increase in subscriptions which touched a whopping 13.1 million in December 2023. This move could also align with the company's broader goal of optimizing its pricing and plans strategy to capture the value created by its service. Average speeds of 68 Mbps on a 100 Mbps connection. 3200 + servers worldwide with 500+ servers in 20+ American cities including Atlanta and LA. Costs 1.99/mo (Get 86 + 3 Months FREE on 2-Year Plan). Details hereīy retiring the Basic plan, Netflix may aim to streamline its subscription options and concentrate on driving growth and engagement through its ads business. Surfshark Affordable VPN to get American Netflix in Mexico. ![]() The company announced the same strategy for countries including, Germany, Spain, Japan, Mexico, Australia, and Brazil.Īlso Read | Netflix raises subscription prices in THESE countries as customer base surges. Last year the streaming giant, Netflix announced that a gradual phasing out in certain regions including the US, UK, Italy, and Canada led to increased adoption of ads and Standard plans. ![]() On the advertiser side, we continue improving the targeting and measurement we offer our customers," it added.Īlso Read | World markets today: US stocks surge, S&P 500 hits fresh record high Netflix climbs over 12% “We’re looking to retire our Basic plan in some of our ads countries, starting with Canada and the UK in Q2 and taking it from there. The ads plan now accounts for 40 per cent of all Netflix sign-ups in its ads markets. In Q4‘23, like the quarter before, our ads membership increased by nearly 70% quarter over quarter, supported by improvements in our offering (e.g., downloads) and the phasing out of our Basic plan for new and rejoining members in our ads markets," the company announced further.Īlso Read | Netflix secures $5 billion deal to exclusively livestream WWE's Raw “Scaling our ads business represents an opportunity to tap into significant new revenue and profit pools over the medium to longer term. ![]()
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